新湖南 - 湖南日报新媒体
新湖南 is an iPhone application developed by VOC Co.Ltd. It falls under the category of Education & Reference, specifically in the Books subcategory. Released on August 15, 2015, this app is the core media platform for the Hunan Provincial Committee in the era of new media.
The main purpose of 新湖南 is to serve as the primary platform for promoting important policies of the Hunan Provincial Committee and Government, providing a window for sharing information about Hunan, showcasing the image of Hunan, and serving as the main channel for guiding public opinion on major issues. The logo used for the app is derived from the header of the "新湖南报" newspaper, which was first written by Comrade Mao Zedong inThis signifies the inheritance, creation, and exploration of the Hunan Daily in the era of mobile internet.
Over time, 新湖南 has evolved from being an information app to becoming a super regional integrated new media flagship platform. It now includes features such as news information, interactive discussions, cultural think tanks, government public opinion, audiovisual live broadcasts, e-commerce, and local life services. The Hunan Daily uses 新湖南 as its main platform for deep media integration and promotes the transformation of content production from traditional print media to a fully integrated multimedia platform.
